Archive

Dive into a collection of past posts and rediscover timeless content.

AEP is here (and the rules just changed)

Why compliance is your biggest growth lever this Medicare season

Sep 30, 2026

The next vertical we're testing (and why the timing is right)

A market signal, a national ranking, and something for our first 100 Subscribers

Aug 31, 2026

AI video creative is rewriting the Insurance Lead Gen Playbook

How UGC + Seedance 2.0 are scaling Final Expense, Medicare, and Auto creative in 2026

Jul 31, 2026

Final Expense is becoming a $23B+ market. Most performance teams are still treating it like a side vertical.

Why Final Expense is the inbound vertical to crack in 2026, the 5-gate call validation system, and the funnel framework that decides whether seniors pick up the phone.

Jun 30, 2026

Most pay per call pipelines break before the call is answered

Not a vendor problem. A system problem. Here's the architecture fix, and what Meta's AI changes this month.

May 29, 2026